is a global leader in health technology, known for its commitment to improving lives through meaningful innovation. With over 130 years of experience, Philips designs trusted products that support health and well-being—from hospitals to homes.
Philips
Tones
Empowerment – To ensure life-saving is recognized as a significant subject that everyone should take action on.
Confidence – To stand firm in their values by presenting strong visual and written content that aligns with their voice.
Professionalism – To present high-tech and innovative products with professional knowledge that earns trust from their customers.
Improve the quality and engagement of their social media content.
Their Facebook doesn’t really get too much attention from their audiences, they have 11 million followers but in avenge each of their posts only has 15 to 40 likes. It means their content can’t engage with their audiences effectively, which is a waste of a platform that they could use for promotion and attracting target customers.
Problem 2: Lack of Engagement
Issue:
Most of the posts on the page are for career opportunities, therefore, they aren’t related to general audiences. Most of Philips’ posts are purely informational, which can feel distant or unrelatable—especially to audiences without a technical or medical background.
Solution:
Like many medical or tech companies, Philips can improve by shifting from “information delivery” to engaging communication. Use storytelling, real-life applications, interactive content, and visual designs to help audiences emotionally connect with the message. Even though the post is about job opportunities, it can still connect to the general audience.
Rewriting
Ever tried to schedule a follow-up with your dentist, only to be told your information wasn’t in the system? You had to call the clinic, go through the data collection all over again, and wait another 20 minutes. Frustrating, right? Now imagine you could be the one to fix that. You can help healthcare professionals provide better, faster, more reliable care—with your expertise in Structured Query Language (SQL).
We’re looking for talented individuals who are skilled in: ✔ Data management & analysis
✔ Backend development
✔ Healthcare software systems
Join us as a Tasy Implementation Consultant and help optimize our market-leading hospital management platform.
👉 Apply now: Link
The rewritten post demonstrates how Philips values its customers through thoughtful system design, while also educating the public about Structured Query Language (SQL) in a clear and accessible way that captures the attention of potential professionals. By using a relatable real-life scenario, it draws in a broader audience beyond just technical experts.
Problem 1: Content Inconsistency
Issue:
Philips operates in multiple business sectors—healthcare, consumer products, technology, and more—but shares all content on a single account. This creates confusion for the audience, as the messages become cluttered and lack a clear focus.
Solution:
Create dedicated Instagram accounts for each sector, such as @PhilipsHealthcare, @PhilipsNews, and @PhilipsProducts, @PhilipsCareer, to deliver targeted content with a clear identity. This helps each audience find relevant information more easily.
"The best ways to connect with general audiences—especially when posts aren’t directly relevant to them—are by communicating shared values and offering educational content."
Examples:
One of Instagram’s most powerful features is the ability to share real-life and personal values. This is how many people form genuine connections with their audiences—and how influencers are born. Authentic content builds trust and engagement.
Problem 1: Visual consistency and lack of engagement
Philips’ Instagram currently features many posts with plain text aligned side-by-side, which aren’t visually engaging enough to capture attention. Some images resemble stock photos and don’t reflect the brand’s real-world presence. Compared to other content creators and companies, these posts may come across as less relatable and appealing.
Solution:
Incorporate key text directly into the graphics in a bold, attention-grabbing way. Use real photos of equipment, workspaces, and people to create a more authentic and approachable image of the brand. This allows new audiences to connect more deeply and learn about Philips through visuals.
Examples:
Problem 2: Fragmented storytelling
The testimonials are split across six separate posts with no clear sequence or narrative flow. Without being able to swipe through as a carousel or watch a full story, audiences miss the full context and emotional impact.
Solution:
Instead of breaking the story into disconnected posts, create a short video or interview clip. A single, well-edited video tells the story more clearly and keeps audiences engaged from start to finish.
Their X platform also has the same problem as Facebook, with informative posts and stock graphics. However, we should use other strategies when it comes to X. The features of X that could capture audiences’ attention are short, casual, simple, and conversational.
Example for rewriting:
Before
The problem with this post is that we don't know what digital pathology is, so the conversation is more like two science co-workers talking. We can make it conversational to the public like this:
After
"Digital pathology is leveling up! We should all improve the way we understand diseases, especially when we can zoom in 100,000 times and observe the cell nuclei that store the DNA of a breast tumor. Agree or not? #PhilipsTranslates #WEF19 #YoungWEF"
Conclusion
Philips has a strong online presence and a large audience across digital platforms. However, their current content strategy lacks the engagement necessary to capture attention and build stronger connections. As a result, they risk missing valuable opportunities to deepen audience relationships and attract new potential customers.