Medtronic
Medtronic is a global leader in medical technology, services, and solutions, committed to improving the health and well-being of people around the world. Founded in 1949 by Earl Bakken and Palmer Hermundslie, Medtronic has grown into one of the world’s largest medical device companies, with a mission to alleviate pain, restore health, and extend life.
Tone of Medtronic
Medtronic gives customers an overall impression of professionalism and confidence in both their technology and user experience. However, the content has room for improvement—it could be more engaging and foster a closer connection with customers, better aligning with the brand’s graphic design and chosen imagery.
Improvement of the Original Product Description Opening on Website
Writing Concept Breakdown:
Original Title//
Insulin pump therapy. An advanced option for diabetes management.
The opening mentions it is “an advanced option for diabetes management” and can deliver consistent and customized doses 24 hours a day as its selling point. However, it is just an elaboration of what makes the product advanced, and the actual selling points are omitted:
The selling point
Who the target buyers are
Selling Points
The most important selling point for the product should be fewer insulin injections for users who take multiple doses a day. However, this is only mentioned later in the product description. This structure complicates the content and may lose the audience's attention in the first few seconds because they don’t immediately understand what makes the product different from other medical devices.
What makes the product unique?
The target buyers are long-term users of insulin who struggle with taking multiple doses daily. The product cannot change the customers’ health conditions, but it can enhance their quality of life.
Original content:
Insulin pump therapy. An advanced option for diabetes management.
Suggestion:
The word "option" may remind customers that there are other products available in the market, so the title should clearly convey that insulin pump therapy is the best choice. The word "management" feels a bit formal and doesn't create engagement or foster a close connection with customers. Consider removing the word "diabetes," as customers seeking insulin products are already aware of their condition. Refraining from emphasizing the health condition can help avoid focusing on the negative aspects of the customers' experience.
Rewrite content:
Fewer shots with insulin pump therapy. Enhance your quality of life with our advanced design.
The new title shows that the brand cares about the lives of its customers by using the words “your” and “our,” which create a closer connection between the company and its customers. It tells the target audience that the brand cares about their well-being, making the product feel more trustworthy.
Newsletter Design
Imagine this: you're about to kiss the person you’re dating for the first time. You're playing UNO with just one card left in your hand. You're racing to finish the last question of a midterm with only one minute left. You’re standing in line, waiting to buy the last limited edition figure you’ve been dreaming of. And suddenly—your alarm goes off, reminding you to take your insulin shot. You have to stop everything.
It interrupts your first kiss, the moment you might finally beat your sister in UNO, the last question that could save your grade, and your chance to get that rare Pokémon figure.
It’s frustrating. It’s inconvenient. But for many people living with diabetes, it’s a reality—until now.
Insulin Pump Technology is here to change your life. With customizable doses and scheduled injections, it means fewer daily shots and fewer interruptions to life’s perfect moments.
What is Insulin Pump Technology?
An insulin pump is a small device that mimics how a healthy pancreas works. It delivers rapid-acting insulin continuously, 24 hours a day, tailored to your body’s needs. The pump delivers insulin in two ways:
Basal Rate: A steady, small dose of insulin throughout the day, similar to the background insulin your pancreas normally produces.
Bolus Rate: A larger dose of insulin given when you eat or when your blood sugar is high.
How Does an Insulin Pump Work?
Insulin Pump
A small, durable electronic device that programs and tracks your insulin. It includes a screen and control buttons.Infusion Set
A thin, flexible tube (cannula) connects the pump to your body. It’s inserted into the skin—similar to an injection—and should be changed every 2–3 days.Reservoir
A plastic cartridge that holds up to 300 units of insulin. It’s placed inside the pump and also changed every 2–3 days.
Why Choose an Insulin Pump Over Other Devices?
Besides reducing the number of daily shots, insulin pumps are compact and portable—they can fit right in your jeans pocket, just like a phone. They're designed not just to manage your diabetes, but to fit seamlessly into your lifestyle.
Want to learn more about insulin pump technology?
Don’t wait for a life-changing moment—take control now. Your health conditions shouldn't be an obstacle to living and enjoying your life to the fullest. Click the link below or visit our website for more information.