Internship experience at Sylvamo (2023)
UX CONTENT MANAGER
Project Description
Sylvamo is a global paper company that publishes a printing production book called 'Pocket Pal.' In the project, the content and design teams edited the 21st edition of the book to improve its reader experience. As a content manager, I guided the content team and provided solutions for various content-related issues.
Responsibilities of UX Content Manager
Part 1. First Stage of the Project
Communication with the clients to understand Pocket Pal's functions and goals.
Created a clear roadmap for designers to understand and identify Pocket Pal's problems.
Part 2. Second Stage of the Project
Crafted a clear content development plan to solve the problems of Pocket Pal
Supported graphic design teams by data collection and analysis, content organization, editing, and more.
Assigned work to content team teammates.
Part 1. First Stage of the Project
Slyvamo’s Product: Pocket Pal’s Ideas
To communicate with the client and understand Pocket Pal's functions and goals.
Why did Slyvamo seek help?
Pocket Pal 21st Edition’s Original Design
Analysis: The Problems of Pocket Pal Design Concept
I crafted a clear concept roadmap for designers to identify Pocket Pal's problems.
Part 2. Second Stage of the Project
Creating a content Development Plan for Solutions
I created a clear content development plan to address Pocket Pal's issues.
Support from the Content Team
Data Collection and Analysis
Content Summary
Content Reorganization
Editing
1.Data Collection and Analysis
Content and Readability
We collected data from PocketPal's readers and compared the content between PocketPal and other printing production books to identify the most needed information for PocketPal's readers.
Therefore, we could eliminate repetitive and unnecessary information from Pocket Pal to make room for visual elements and reduce the weight of the book.
Pricing
We compared the prices of Pocket Pal with the prices of other printing production books and found that Pocket Pal is generally more affordable than other printing production books. However, it lacks visual elements to explain the printing processes. While Pocket Pal and other printing production books contain extensive text-based information, the competitors often offer more up-to-date and well-explained content.
Therefore, even when other books are slightly more expensive than Pocket Pal, customers may still prefer other printing production books.
The expectation of Sylvamo
Our client expected to reduce the price of Pocket Pal so that their readers could have the cheaper printing production book from the market but a valuable book at the same time. To help fulfill our client's goals, we improve and enhance Pocket Pal's design and user experiences.
Competitors
We researched the general sizes of small books to compare Pocket Pal’s design, and we discovered the design of Pocket Pal wasn’t handy, which didn’t serve the design concept of Pocketpal.
Therefore, the design teams decided to change the size of the Pocket Pal to make it easy to carry but maintain a small size as the specialty of PocketPal.
Potentials of Pocket Pal
We discovered that most printing production books are very large and heavy, making PocketPal stand out as a small toolbook. However, even though Pocket Pal looks more diminutive than their competitors, based on the current design of Pocket Pal, the other printing production books are still more user-friendly than Pocket Pal.
2. Summarized Pocket Pal’s Content
As the book had too much information, our content team summarized the content of Pocket Pal. We could understand the organization and structure of PocketPal easily, and it could be more accessible to identify the problems as well. It could also assist Graphic designers in developing their design processes.
3. Content Reorganization
1. Eliminated outdated and unnecessary information:
The 21st edition Pocket Pal includes printing history and outdated printing methods, which weren’t helpful information for graphic designers. So, the content removed the information and reorganized the content.
2. Created a reader guide and introduction pages for each chapter:
Introduction Pages: The 21st Pocket Pal didn't have an introduction to start each chapter, leaving readers without a clear idea of what they could expect from each chapter. I wrote introductions for each chapter, which could establish better reading experiences and connections with the readers.
Reader Guide: I created a reader guide so that readers could understand the new organization of the book and the location of the information in the book.
4. Editing
Our content team edited the content of Pocket Pal, including the grammar and spelling. Here are the examples:
Result:
After digesting the data, the design and content teams devised the solution for the 21st Pocket Pal. Sylvamo used our content development and new design to develop the 22nd Pocket Pal.
To see more design work: