About the Internship Project
In this project, UX writers and graphic designers redesigned over 200 pages of PowerPoint for our client, Focused Ultrasound Foundation (FUSF). This PowerPoint is used by Dr. Neal Kassell, a former brain surgeon of Joe Biden, for his daily presentations to clients and investors.
My Responsibilities
UX Writing and Research
Reorganized the information and crafted a story structure for FUSF PowerPoint (Over 200 Slides)
Assisted in communicating with clients without art background by:
Researched visual elements that relate to the content of each slide.
Analyzed visual elements to help clients understand the design concepts and theories.
Crafted a clear ‘Writing Guide’ for the PowerPoint format (as a reference for the client’s future development.)
Edited the grammar and spelling of the content.
Dr. Neal Kassell
About the Client
Background Information
Focused Ultrasound Foundation (FUSF) is an international company that serves their clients with focused ultrasound, a technology that provides energy to treat deep tissue in the body and magnetic resonance or ultrasound imaging to identify and target tissue. It can be used on both humans and animals to cure cancer, tumors, and other diseases in their bodies.
The Goal of FUSF
“Improving the lives of millions worldwide by making focused ultrasound foundation available in the shortest time possible.”
Motion media of focused ultrasound treatment
Dr. Neal Kassell
“How does the FUSF PowerPoint presentation contribute to their service?”
The Significance of FUSF PowerPoint Presentation
The FUSF PowerPoint presentation conveys FUSF's values and goals, introduces the company structure, and explains Focused Ultrasound. Therefore, it serves as the primary medium for FUSF's clients and investors to understand their brand story.
"Why did FUSF seek help for their PowerPoint design?"
The issues of FUSF PowerPoint Design
The PowerPoint Design
FUSF faced the challenges of achieving a professional and stylish PowerPoint design that effectively balanced visual elements and content. However, lacking in-house graphic designers, they had limited design expertise to craft their slides. As FUSF had a lot of information, the slides' arrangement could help develop a smooth story structure for the FUSF presentation.
Client’s Expectations
FUSF expected our teams to redesign specific slides to enhance visual elements, enabling better engagement with their audiences. Additionally, they required motion media works to help explain the focused ultrasound technology.
UX Writing and Research
Reorganized the information and crafted a story structure for the FUSF PowerPoint
The original FUSF PowerPoint had over 200 slides, but the PowerPoint (story) structure wasn’t clear. So, I condensed the messages and provided a clear story structure for the PowerPoint. It could assist graphic designers and illustrators in their design works.
Communication with Clients without art backgrounds
I researched and analyzed the medical images and graphic elements that could help present the messages of each slide. It also helped to explain the design concept to the clients.
Here are the examples:
Messages of the Slide:
This slide illustrates the growth and diversification of FUSF, highlighting its connections to various professional domains and skill sets.
Images:
The shining light bulb symbolizes creative thinking, underscoring FUSF's innovative and productive approach to technology development.
Messages of the Slide:
This slide explains the operational system of FUSF, emphasizing its functioning within a complex ecosystem.
Shapes:
The hexagons symbolize unity, as each hexagon can interconnect and complement one another. This conveys that the ecosystem is complex but well-balanced, reflecting FUSF's professionalism and organization.
Colors:
Blue, a standard color in the medical and technological fields, is intentional. According to color psychology, blue conveys a sense of peace and security. This choice of color adds to the trustworthiness and reliability of FUSF's content and also aligns with the color of the FUSF brand logo.
Crafted a clear ‘Writing Guide’ for the PowerPoint format
As different media relate to different writing formats and rules, a writing guide will help clients develop their PowerPoint effectively by themselves in the future.
Results & Challenges
Result
At the end of the project, our teams provided suggestions for the content arrangement and released the new graphic design of the slides.
Challenges
FUSF had used their previous PowerPoint for a long time, so they were used to their old design. Especially they need to present the PowerPoint every day. They decided to change the PowerPoint partially to adapt to the new design bit by bit.